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Simuclara I, Clay Ones (2026)

Analog photography applied onto hand-sculpted steel

H13xW18xD5cm

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Simuclara is a series inspired by Jean Baudrillard’s theory of simulacra. The title itself plays on a linguistic slip, as the dyslexic artist repeatedly pronounced “simulacra” as “simuclara” during the creation process.

Baudrillard’s theory suggests that, as reproductions multiply, the distinction between original and replica collapses, and representations can come to replace or even precede what we understand as reality. This series connects that idea to contemporary perception, drawing attention to a growing condition in modern human experience.

The works consist of analogue photographs depicting abstracted objects, often captured in close-up, where recognition becomes uncertain and identification turns into speculation. Through a layered

process, translating objects from three-dimensional forms into two- dimensional images, and then reapplying them onto sculpted clay surfaces to return them to three dimensions, the artist creates a cycle of transformation. Within this cycle, meaning and perspective inevitably shift, distort, or collapse.

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Simuclara challenges the authority of the image as evidence and questions the reliability of representation, ultimately asking: what defines an origin, and what does it mean for something to be original?

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